3kene reveals elegant visuals for his soothing track “On Brand” – Aipate

There are those kinds of songs that pull you in from the first note, letting you fully immerse yourself in the melody. That’s the feeling I get when I listen to “On Brand” by Nigerian afro-fusion artist 3kene, which was released as part of his Conflicts of Interest EP.

“On Brand” is so smooth and calming that it makes light of a heavy topic: unrequited love. An alluring sax line weaves through the soulful track, adding an elegant touch to it.

The music video — released a week ago — further augments the elegance. “On Brand” has a vibe similar to most of Mr Eazi songs.

Watch “On Brand” video, and consider listening to the entire EP, which features Riverays and Jess ETA, who, together with 3kene, form the DITD crew.

Find 3kene on Instagram.